About Us
Galactic, breathtakingly sweet, cool, spectacular, creative, soft, sparkling, original, colorful, diverse, excellent - that's how our products taste and that's how we are.
FAMILY BUSINESS SINCE 1929
BETWEEN US, WE'RE A REALLY CUTE BUNCH.
We could now start from the beginning in the classic way and there is really a lot to tell, because with four generations and over 80 years of company history there is a lot going on.
We are in the midst of change and all eyes are focused on the future. In the fourth generation, Philip Hitschler-Becker has taken over the key to the confectionery cupboard and is actively supported by the entire family. The future will be even more innovative and lively. Plus, of course, colorful, cheerful and diverse, like a pack of Hitschies. We only put quality and good taste in the bag, regardless of whether it's sour dragon tongues, brizzl UFOs or bubble gum hitschies. And true to our motto “ Nibble your thing. “Our products are as unique, individual and diverse as you are.
Despite all progress, what remains unchanged is passion, tradition, experience , combined with the constant joy of developing sweet and sour innovations that put a smile on your face and sweeten your life.
So open the pack and welcome to the hitschies world.
THE FAMILY
Family plays a special role for us at Hitschler. In addition to Philip Hitschler-Becker, his siblings Julia and Nicolas in the fourth generation and their mother Gabriele Hitschler-Becker in the third generation can also be found regularly on our Hitschler campus.
The long-term planning and objectives of the family business are discussed with the two family dogs, Emma and Lotta, both in meeting rooms and over lunch or dinner together, on walks or on family vacations. For us, family business doesn't just say it, it's also in it.
FUN FACTS
It's not only fun to eat our sweet products, it's also great fun to make them.
Here are the craziest and funniest facts about us.
The word most said in our office is “Megaaa”.
They are in a cord bag
approx. 13.75 meters of cords.
We produce so many Hitschies every year that we could cover over 55 football fields with them.
Our two Feelgood managers Lotta and Emma eat around 156 cans of dog food per year.
We drink around 450 liters of coffee a month - that's around 2,250 cups of coffee.
We start around 1000 stories a year with our “Hey Friends!”.
